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  Home  News & Events  Press Releases  August 20, 2004

News Release

FOR IMMEDIATE RELEASE

Alliance Shippers Equips Intermodal Fleet with StarTrak's ReeferTrak® Wireless Monitoring Solution

Morris Plains, NJ, August 20, 2004 - StarTrak LLC, a leading provider of advanced wireless asset management systems for monitoring and control of cold chain assets for the freight transportation industries, announced today that Alliance Shippers, one of North America's largest independently-owned providers of global logistics and transportation services, has deployed StarTrak's ReeferTrak® system on its fleet of refrigerated intermodal trailers.

Alliance has begun outfitting its fleet with ReeferTrak® Commander - a satellite-based management solution that gives refrigerated transport companies full two-way command and control authority over their reefer assets and loads while in transit. ReeferTrak® Commander is incorporated in more than 100 of Alliance Shippers' refrigerated intermodal trailers. By the end of August, 500 reefers will feature the new technology. The total size of Alliance Shippers' refrigerated fleet is 1,360 units.

"The ReeferTrak® system will give Alliance Shippers the ability to track, monitor, and control their refrigerated trailer fleet and cargo throughout North America," said Larry Henry, Vice President, Logistics, Alliance Shippers. "ReeferTrak® will enable Alliance Shippers to increase fleet visibility and improve operational efficiencies to ensure that refrigerated trailers reach their destination with their perishable or frozen loads maintained at the proper temperature. This is an exciting advancement for Alliance Shippers, and we are pleased to offer this new service to our customers."

"ReeferTrak® provides the ability for us to react more quickly than ever before should a problem occur while the trailers are in transport," Henry said. "By setting alarm points in the software, Alliance will be notified instantly if any operational or temperature-related issues occur during transit. Additionally, the temperature set-point cannot be changed or the unit shut down without our knowledge."

Tom Robinson, StarTrak's Executive Vice President, said his company is pleased to welcome Alliance Shippers to its growing base of customers. "ReeferTrak®will do far more than just track and monitor Alliance's trailers. We add value by giving Alliance practical and actionable information to help them more efficiently manage their operations," Robinson said. "Given the nature of transporting frozen and perishable loads via rail, it is easy to see why a product such as ReeferTrak®could deliver a rapid return on investment for refrigerated intermodal service providers. We expect that Alliance will experience these same high-quality results."

The ReeferTrak®Commander solution uses satellite-based communications and services to provide in-transit asset visibility throughout North America. Because it uses very low power, the ReeferTrak®system is always available to transmit messages and receive remote polls and commands. Should a problem occur while a refrigerated trailer is in transit, the StarTrak network will automatically notify Alliance Shippers' dispatchers of the event within minutes. ReeferTrak®Commander also allows Alliance to instantly access real-time information about the operational state and condition of a reefer unit so that the appropriate corrective action can be taken.

About Alliance Shippers

Alliance Shippers, Inc. is headquartered in Orland Park, IL and is one of North America's largest independently owned providers of global logistics and transportation services. Founded in 1977, Alliance operates more than 1,300 intermodal trailers and containers and maintains more than 50 regional and international sales and operating facilities strategically located in the U.S., Canada, and Mexico. The company offers shippers worldwide a full-service/single-source team approach to providing The Perfect Shipment® via state-of-the-art rail, highway, ocean and air transportation services. Additional information about Alliance Shippers is available on the company's web site at www.alliance.com.

About StarTrak

StarTrak is a leading provider of wireless solutions for monitoring and controlling cold chain assets. The company provides a range of wireless products that help clients increase their supply chain visibility, velocity, quality, and productivity. StarTrak's solutions use communications platforms that include satellite, radio frequency, and cellular for customers throughout North America, Australia and Europe. The company offers complete integrated solutions for tracking, monitoring, and controlling refrigerated trailers, trucks, railcars, containers, and container generator equipment. For more information visit www.startrak.com.

For Additional Information Contact:

StarTrak LLC Alliance Shippers
Jerry Neuner Larry Henry
Director, Sales and Marketing Vice President, Logistics
Tel: (719) 579-9796 (708)-802-7000
Email: jneuner@startrak.com


 
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